ContactBecome a partner

Hadruvo · Middle East & Africa

Every phonenumber isa checkout.

Hadruvo is building the digital value layer for the Middle East & Africa: carrier billing, vouchers and live engagement on one core — and the content people come back to every day.

Headquartered in Sousse, TunisiaScroll

Why we exist

Across the region, many people will never type a card number online. Almost all of them carry a phone and top it up. We turn that line into the simplest way to buy, subscribe and play.

  1. 01

    No card. No account.

    Subscribers confirm with a code sent to their own line and pay from their mobile balance.

  2. 02

    Consent the operator trusts.

    Every charge follows the operator’s consent rules, on a hosted page we run and keep compliant.

  3. 03

    Money you can reconcile.

    Signed events, idempotent requests and integer amounts. Revenue shared and reported per operator.

The house

Three platforms and the content they power.

Each platform does one job well. Together they share the same core: identity, consent, catalogue and settlement.

01 · Payments

Charge any mobile line.

Carrier billing through one hosted checkout. Subscriptions, passes and one-off unlocks, confirmed with a code on the subscriber’s own phone.

PayLumia hosted checkout on a phone
PayLumia

02 · Vouchers & distribution

Value in custody, until it’s redeemed.

Issue vouchers and service entitlements, distribute them through resellers, partner APIs and an e-shop, and close the loop at redemption.

Redima subscriptions console
Redima

03 · Challenge back office

Run seasons, not one-off contests.

The console organisers use to create challenges, schedule seasons, set access and pricing, follow players and teams, and award prizes by rank.

Challengia — live leaderboard
Challengia

04 · Our contentLive

ChichBich, live today.

Our daily dice challenge for Orange Tunisie subscribers — built on Challengia, billed through PayLumia. Proof that the whole stack works in market.

ChichBich — mega win
ChichBich

Born in Sousse. Built for the region.

A regional player from day one.

We start where we are strongest, with Tunisia, and build every platform to travel: several operators, several currencies, Arabic, French and English from the first line of code.

  • Multi-operator

    One integration, connectors per operator behind it.

  • Multi-currency

    Every amount carries its currency, in its minor unit.

  • Trilingual

    Checkout, content and support in Arabic, French and English.

A regional player from day one.
  • Headquarters
  • Our horizon: the Middle East & Africa

Work with us

Three ways in. One set of rails.

Content providers, apps & merchants

Get paid by every subscriber on the network.

Games, streaming, news, education, utilities. Sell with carrier billing through PayLumia and distribute through our partners.

Become a partner

Entrepreneurs & creators

Bring the idea. We bring the rails and the team.

Hadruvo Studio co-builds digital services with founders. Winning concepts are designed, built, billed and operated with you.

Submit an idea

Operators & investors

Grow value-added services on a regional core.

One aggregation layer for consent, billing, catalogue and settlement, and a pipeline of services people use every day.

Talk to the founders

Let’s build

The next daily habit of the region starts with a conversation.